Company

BMW is a German manufacturer of high-end and luxury automobiles and motorcycles, whose headquarters are located in Munich. Its subsidiaries are Mini, Rolls-Royce and BMW Bank. BMW is the world leader in sales among high-end manufacturers, competing primarily with Audi, Volvo and Mercedez-Benz, among other high-end vehicles.

Challenge

Talent attraction campaign for the company at the San Luis Potosí plant. Client requested a total of 80,000 impressions per month.

Solution

A segmentation was made to attract people who wanted to work in the BMW plant in San Luis Potosí, therefore a segmentation of nearby states was made : San Luis Potosí, Aguascalientes, Guanajuato, Jalisco, Querétaro, Zacatecas, Michoacán, Ciudad de México.

300×250 displays were used.

Results

Client requested a total of 80,000 impressions in July and August 2021, achieving a total of 170,000 impressions.

• 0.55% Display CTR (Click Through Rate)