Company

Bmw archivos - Coches de ocasión Zonecars

BMW is a German manufacturer of high-end and luxury automobiles and motorcycles, whose headquarters are located in Munich. Its subsidiaries are Mini, Rolls-Royce and BMW Bank. BMW is the world leader in sales among high-end manufacturers, competing primarily with Audi, Volvo and Mercedez-Benz, among other high-end vehicles.

Challenge

Talent attraction campaign for the company at the San Luis Potosí plant. Client requested a total of 80,000 impressions per month.

Solution

A segmentation was made to attract people who wanted to work in the BMW plant in San Luis Potosí, therefore a segmentation of nearby states was made : San Luis Potosí, Aguascalientes, Guanajuato, Jalisco, Querétaro, Zacatecas, Michoacán, Ciudad de México.

300×250 displays were used.

Results

Client requested a total of 80,000 impressions in July and August 2021, achieving a total of 170,000 impressions.

  • 0.55% Display CTR (Click Through Rate)

 

 

 

 

España, Barcelona


C/ Balmes 354, Entre 6a, CP 08006, Barcelona, Spain

Portugal, Lisboa


Alameda Mahatma Gandhi, L6 4E, 1600-501, Lisboa, Portugal

México, Ciudad de México


Calle Lago Neuchatel 45
CP 11529 Col. Ampliación Granada
Delegación Miguel Hidalgo,
CDMX, México.


[email protected]

United Kingdom, Manchester


7 Mosley Avenue, BL9 6PQ, Bury, Manchester, UK.

México, Mérida


Calle 45, Num. 321 por calle 24 Fraccionamiento Aurea, CP 97203, Mérida, México.