Company

Interceramic is a company dedicated to the production and commercialization of glazed ceramic tile for floors and walls, as well as complementary related products, starting operations in the city of Chihuahua, Chih., Mexico, in 1979.

Challenge

Attract customers to the Interceramic website through the campaign “Release your Inspiration“.

Solution

Campaign for brand positioning and recognition through videos and displays of 300 × 250 and 320 × 480.

27 banners of different sizes were designed and subsequently tested adjusting the best design and CTR.

The type of Banner was key to increase 0.05% a 0.41% CTR.

In total, 98 Mexican media were used for the campaign, focusing the impressions on websites focused on women and news, although we highlighted and saw some surprising and excellent results on sports, soccer and baseball websites.

Results

In October 2021, more than 7 million impressions and 31,000 clicks were achieved.

• 1.51% Display CTR (Click Through Rate)
• 1.18% Video    CTR (Click Through Rate)